Craig Clemens is one of the top advertising copywriters in the world who, with a powerful understanding of human psychology, has influenced the health decisions of millions.

What you'll learn from this episode:

  • How fake "healthy" foods come with a warning label in Europe but are touted as "organic" in America.

  • A simple trick to use while working that doubles your productivity.

  • The single biggest secret to telling stories that grab your audience's attention.

  • The truth about standing desks.

  • Why you need a ferocious, predatory fish in your life.

  • And much more!

This podcast is sponsored by my friends at Four Sigmatic (check out my interview with founder Tero Isokauppila in episode 12), who make a wide range of coffees, elixirs, and teas using mushrooms like chaga, reishi, lion's mane, and more. Go to to save 15 percent off of everything!

Resources from this episode:

The Genius Life 20: The Hidden Secret To Getting Everything You Want | Craig Clemens (Craig's last time on the show)

Golden Hippo

Craig at Medium

Craig at Instagram

Craig at Twitter

Cold-Pressed Juice: Hipster Hype or Health Hero?
by Allison Webster, The International Food Information Council Foundation

Squats For Beginners: How to do a Squat Correctly, Bowflex

Five Health Benefits of Standing Desks by Joseph Stromberg,


Swannies Classic Blue Light Blocking Glasses


Why Cereal Has Such Aggressive Marketing by Alex Mayyasipriceonomics, The Atlantic

Do Gummy Vitamins Work, and Are They Good or Bad for You? by Lizzie Streit, MS, RDN, LD, Healthline

How the Sugar Industry Shifted Blame to Fat by Anahad O'Connor, The New York Times

Here's Exactly How Brands and Influencers Should Disclose Sponsored Content by Amanda Pressner Kreuser, Inc.

Modern Nutrition Policy is Based on Bad Science by Kris Gunnars, BSc, Healthline

The Posthumous Assassination of Dr. Ancel Keys by Dr. Joel Kahn

A Brief and Bizarre History of Artificial Sweeteners by Gabriella Gershenson, Saveur

Why Did the FDA Ever Approve Fake Sugar? by Kristin Lawless, Tonic

24 Foods That Artificial Sweeteners Are Hiding In by Julia Calderone, Business Insider

The Genius Life 42: How Plastic is Wrecking Your Health | Carol Kwiatkowski, PhD

Instagram Scam or Deal: SugarBearHair Growth Gummy Vitamins by Sara Murphy, Yahoo Beauty

Sapiens: A Brief History of Humankind by Yuval Noah Harari

The Return of the Gold Standard in the Era of Cryptocurrency by Shaun Djie, Bankless Times

Gary Bencivenga

Free Prize Inside: How to Make a Purple Cow by Seth Godin

Unboxing: The YouTube Phenomenon That Lets You See What You're Getting by Erica Buist, The Guardian

Understanding the Pareto Principle (The 80/20 Rule) by Kalid Azad, Better Explained

Barracuda by Heart

Finding Dory

The Little Mermaid

The Marvelous Mrs. Maisel

You're the Average of the Five People You Spend the Most Time With by Aimee Groth, Business Insider

Brain Games for the Elderly That Improve Mental Health and Memory, Super Carers

Eben Pagan Training

Brendon Burchard at Twitter

Bo Eason: Realize Your Personal Story Power

How to 10x Your Income in the Next Four Years by Craig Clemens, Medium

How Smart is an Octopus? Nova Science Now

How Smart Are Dolphins? Nova Science Now

Wild Elephants Gather Inexplicably, Mourn Death of "Elephant Whisperer", Beliefnet

Belcampo Meat Co.

The 5 Love Languages: The Secret to Love that Lasts by Gary Chapman

Genius Foods: Become Smarter, Happier, and More Productive While Protecting Your Brain for Life by Max Lugavere and Paul Grewal M.D.

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