Craig Clemens is one of the top advertising copywriters in the world who, with a powerful understanding of human psychology, has influenced the health decisions of millions.
What you'll learn from this episode:
How fake "healthy" foods come with a warning label in Europe but are touted as "organic" in America.
A simple trick to use while working that doubles your productivity.
The single biggest secret to telling stories that grab your audience's attention.
The truth about standing desks.
Why you need a ferocious, predatory fish in your life.
And much more!
This podcast is sponsored by my friends at Four Sigmatic (check out my interview with founder Tero Isokauppila in episode 12), who make a wide range of coffees, elixirs, and teas using mushrooms like chaga, reishi, lion's mane, and more. Go to foursigmatic.com/max to save 15 percent off of everything!
Resources from this episode:
The Genius Life 20: The Hidden Secret To Getting Everything You Want | Craig Clemens (Craig's last time on the show)
Cold-Pressed Juice: Hipster Hype or Health Hero?
by Allison Webster, The International Food Information Council Foundation
Five Health Benefits of Standing Desks by Joseph Stromberg, Smithsonian.com
Why Cereal Has Such Aggressive Marketing by Alex Mayyasipriceonomics, The Atlantic
Do Gummy Vitamins Work, and Are They Good or Bad for You? by Lizzie Streit, MS, RDN, LD, Healthline
How the Sugar Industry Shifted Blame to Fat by Anahad O'Connor, The New York Times
Here's Exactly How Brands and Influencers Should Disclose Sponsored Content by Amanda Pressner Kreuser, Inc.
Modern Nutrition Policy is Based on Bad Science by Kris Gunnars, BSc, Healthline
The Posthumous Assassination of Dr. Ancel Keys by Dr. Joel Kahn
A Brief and Bizarre History of Artificial Sweeteners by Gabriella Gershenson, Saveur
Why Did the FDA Ever Approve Fake Sugar? by Kristin Lawless, Tonic
24 Foods That Artificial Sweeteners Are Hiding In by Julia Calderone, Business Insider
Instagram Scam or Deal: SugarBearHair Growth Gummy Vitamins by Sara Murphy, Yahoo Beauty
Sapiens: A Brief History of Humankind by Yuval Noah Harari
The Return of the Gold Standard in the Era of Cryptocurrency by Shaun Djie, Bankless Times
Free Prize Inside: How to Make a Purple Cow by Seth Godin
Unboxing: The YouTube Phenomenon That Lets You See What You're Getting by Erica Buist, The Guardian
Understanding the Pareto Principle (The 80/20 Rule) by Kalid Azad, Better Explained
Barracuda by Heart
You're the Average of the Five People You Spend the Most Time With by Aimee Groth, Business Insider
How to 10x Your Income in the Next Four Years by Craig Clemens, Medium
How Smart is an Octopus? Nova Science Now
How Smart Are Dolphins? Nova Science Now
The 5 Love Languages: The Secret to Love that Lasts by Gary Chapman
Genius Foods: Become Smarter, Happier, and More Productive While Protecting Your Brain for Life by Max Lugavere and Paul Grewal M.D.
Join my mailing list and get access to the free PDF of 11 supplements that can help boost your brain function!