James Swanwick is an Australian-American entrepreneur who helps social drinkers reduce or quit alcohol. He is the creator of the 30-Day No Alcohol Challenge (Use code "Max" for 25% off!), co-founder of Swanwick Sleep, and host of The James Swanwick Show podcast.

What you'll learn from this episode:

  • Why you might consider giving up alcohol if being a high-performance human is important to you.

  • The specific mindset and tactics you can use to defuse social pressure—not only to abstain from booze, but junk food and other hard-to-resist temptations.

  • How James' decision to remove alcohol from his own life led to a lifestyle that allowed him to excel beyond even his own ambitions and go from “fat and broke to hosting SportsCenter on ESPN.”

  • Why James went from challenging himself to just 30 days away from alcohol to a lifetime free from its influence.

  • How you can still be the life of the party without relying on the seductive nudge of intoxication.

  • And much more!

This podcast is sponsored by my friends at Four Sigmatic (check out my interview with founder Tero Isokauppila in episode 12), who make a wide range of coffees, elixirs, and teas using mushrooms like chaga, reishi, lion's mane, and more. Go to foursigmatic.com/max to save 15 percent off of everything!

Resources from this episode:

Swanwick Sleep

The 30-Day No Alcohol Challenge (Use code "Max" for 25% off!)

Project 90 (Use code "Max" for 25% off!)

Swanwick Glasses

The James Swanwick Show

James Swanwick's Website

James Swanwick at Twitter

James Swanwick at Instagram

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How I Bluffed ESPN and Became a SportsCenter Anchor by James Swanwick

Etymology of the Word Alcohol: "Body Eating Spirit" by Alanna Ketler, Collective Evolution

No Amount of Alcohol Is Good for Your Health, Global Study Says by Samantha Raphelson, NPR

Champagne: Four Founding Myths of a Global Icon by Alice Heathwood for Fast for Word via The Conversation

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Alcohol: A Social Lubricant, But at What Cost? by Natalie Shoemaker, Big Think

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LaCroix Sparkling Water

Zevia Zero Calorie Soda

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How Alcohol Affects the Quality—And Quantity—Of Sleep, National Sleep Foundation

Genius Foods: Become Smarter, Happier, and More Productive While Protecting Your Brain for Life by Max Lugavere and Paul Grewal M.D.

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