What you'll learn from this episode:
Why you might consider giving up alcohol if being a high-performance human is important to you.
The specific mindset and tactics you can use to defuse social pressure—not only to abstain from booze, but junk food and other hard-to-resist temptations.
How James' decision to remove alcohol from his own life led to a lifestyle that allowed him to excel beyond even his own ambitions and go from “fat and broke to hosting SportsCenter on ESPN.”
Why James went from challenging himself to just 30 days away from alcohol to a lifetime free from its influence.
How you can still be the life of the party without relying on the seductive nudge of intoxication.
And much more!
This podcast is sponsored by my friends at Four Sigmatic (check out my interview with founder Tero Isokauppila in episode 12), who make a wide range of coffees, elixirs, and teas using mushrooms like chaga, reishi, lion's mane, and more. Go to foursigmatic.com/max to save 15 percent off of everything!
Resources from this episode:
The 30-Day No Alcohol Challenge (Use code "Max" for 25% off!)
Project 90 (Use code "Max" for 25% off!)
The Game: Penetrating the Secret Society of Pickup Artists by Neil Strauss
The Power of Touch by Tony Robbins
'Don't Hug Everyone, But It's OK to Burp': Australia Issues Guide to Refugees by Jess Staufenberg, The Independent
How I Bluffed ESPN and Became a SportsCenter Anchor by James Swanwick
Etymology of the Word Alcohol: "Body Eating Spirit" by Alanna Ketler, Collective Evolution
No Amount of Alcohol Is Good for Your Health, Global Study Says by Samantha Raphelson, NPR
Champagne: Four Founding Myths of a Global Icon by Alice Heathwood for Fast for Word via The Conversation
Why Australians Love Foster's and Other Beer Related Stories by Brett Romero (A data scientist's take on beer marketing.)
The $1 Billion Sale of George Clooney's Tequila Company Just Made Him 2018's Highest-paid Actor—Here's the Story of How the Brand Was Set up by Accident by Alison Millington, Business Insider
When Alcohol Consumption Evolves from a 'Social Lubricant' into a 'Crutch' by Suzanne E. Thomas et al., Alcoholism: Clinical & Experimental Research (ACER)
Alcohol: A Social Lubricant, But at What Cost? by Natalie Shoemaker, Big Think
6 Totally Legit Ways to Date Without Drinking—And Enjoy It! by Laura Barcella, Your Tango
50 (Mostly Cheap) Daytime Date Ideas to Change Up Your Going-Out Routine by Kelly Dawson, MyDomaine
The Healing Power of...Meat? | Crosby Tailor, The Genius Life 21
This Simple Skill Makes You Sexier and Healthier | Emily Fletcher, The Genius Life 46
Weed Killer in Your Wine and Beer? That's What a New US PIRG Study Found by Zlati Meyer, USA Today
How Alcohol Affects the Quality—And Quantity—Of Sleep, National Sleep Foundation
Genius Foods: Become Smarter, Happier, and More Productive While Protecting Your Brain for Life by Max Lugavere and Paul Grewal M.D.
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